Inside The Masters’ Social Media Playbook: What Marketers Can Learn
If you’ve been watching The Masters this year, you might have noticed some changes in their social media. They’re known for keeping things exclusive, but this year they’re mixing things up and it’s something we can all learn from.
Let’s break down what they’re doing differently and how you can use these lessons for your own social media.
1. They’re Engaging More
In the past, The Masters’ social media was mostly just posts without much interaction. This year, they’ve been replying to comments, answering questions, and even showing a little more personality.
What this means for you: Social media isn’t just about posting content—it’s about talking with your audience. Don’t be afraid to reply to comments or messages. It helps build stronger connections and trust with your followers. Try to spend some time each day engaging with your audience and it doesn’t have to be complicated!
2. They’re Trying New Platforms
The Masters has always stuck to the usual platforms like Twitter, Instagram, and Facebook. But this year, they’re giving TikTok and Threads a try. They’re reaching new people by showing up where their audience is.
What this means for you: If your audience is on a new platform, it might be time to try it out. You don’t have to dive in headfirst, but posting a little on TikTok or Threads could help you grow. Test it out and see if it works for you!
3. They’re Showing More Behind-the-Scenes
The Masters is known for being secretive, but this year they’re showing more behind-the-scenes content like practice rounds, course setups, and casual moments with players.
What this means for you: People love seeing the “real” side of your business. Share a little bit of what happens behind the scenes—whether it’s how you create your product, prepare for a meeting, or even your daily routine. It helps people feel more connected to you and your brand.
4. They’re Staying True to Themselves, but Adapting
Even though The Masters is trying new things, they’re still staying true to their brand. They’re just adding new touches to stay relevant and connect with more people.
What this means for you: Change doesn’t mean you have to completely change your brand. You can try new things while keeping what makes you unique. Start small with adjustments and like trying new types of posts or engaging in different ways with your followers.
Final Thoughts
The Masters is showing that even big, exclusive brands can change their social media strategies. And you can too! Whether you’re just starting or feeling stuck, remember: It’s all about being real, trying new things, and connecting with your audience. Social media is a journey, not a race. Start small, try new things, and build from there!
ONE MORE THING!
I get it. Social media can be overwhelming. It changes all the time, and knowing what works for your business isn't always clear. That’s where I come in.
At Amanda’s Marketing Services, I help business owners figure out how to show up in ways that feel natural and manageable. Whether that’s helping you plan your content, try out a new platform, or just stay consistent, I’ll meet you where you’re at and help you move forward.
If any of this resonated with you, let’s chat. There’s a way to make social media work for your business and you don’t have to figure it out alone.